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We build a brand, make the product, design the service, and scale the business.
Fjord and the global Accenture team partnered to build a new insurance business from the ground up in 223 days. Our team's goal is to design a human-centric product and services. In order to accomplish that we talked to around 550+ small business owners, designed customer brand and experience, developed multi-channels launch campaign, and designed multi-cloud scalable digital platform. 

Throughout the engagement I led our design/ux team to create cross-team process, defined brand language, led user testings, design digital experience, and iterate on design based on robust user data and research.

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YEAR
2018-2020

CLIENT
Berkshire Hathaway

ROLE
Product Manager

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What is THREE?

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RESEARCH & STRATEGY

How to transform business insurance?

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DESIGNING THE PRODUCT

Multiple coverages in just three pages.

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DESIGNING THE SERVICE

Perfecting the omni-channel application.

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DESIGNING THE EXPERIENCE

Comprehensive meets immersive.

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Scaling

ITERATIVE DESIGN

Setting a constant improvement cadence.

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SCALABLE DESIGN SYSTEM

Design system that works beyond the design team.

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AGILE THAT IS... AGILE

The constant change is change itself.

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ACTIONING ON USER VOICES

Guided by voices.

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My Role

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Anchored in the business

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Driven by data

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Elevated through details

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Led with empathy

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CREDITS

Visual Design by Derrick Miller-Handley, Karla Saldana, Matthew Ferrer, Claire Casaregola, Courtney Springer, Lindsay Meyer, Jules Bennett, Noah Johnson, and Hatim Abassi.

© 2020 Steven Abraham