We build a brand, make the product, design the service, and scale the business.
Fjord and the global Accenture team partnered to build a new insurance business from the ground up in 223 days. Our team's goal is to design a human-centric product and services. In order to accomplish that we talked to around 550+ small business owners, designed customer brand and experience, developed multi-channels launch campaign, and designed multi-cloud scalable digital platform.
Throughout the engagement I led our design/ux team to create cross-team process, defined brand language, led user testings, design digital experience, and iterate on design based on robust user data and research.
YEAR
2018-2020
CLIENT
Berkshire Hathaway
ROLE
Product Manager
What is THREE?
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RESEARCH & STRATEGY
How to transform business insurance?
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DESIGNING THE PRODUCT
Multiple coverages in just three pages.
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DESIGNING THE SERVICE
Perfecting the omni-channel application.
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DESIGNING THE EXPERIENCE
Comprehensive meets immersive.
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Scaling
ITERATIVE DESIGN
Setting a constant improvement cadence.
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SCALABLE DESIGN SYSTEM
Design system that works beyond the design team.
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AGILE THAT IS... AGILE
The constant change is change itself.
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ACTIONING ON USER VOICES
Guided by voices.
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My Role
Anchored in the business
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Driven by data
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Elevated through details
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Led with empathy
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CREDITS
Visual Design by Derrick Miller-Handley, Karla Saldana, Matthew Ferrer, Claire Casaregola, Courtney Springer, Lindsay Meyer, Jules Bennett, Noah Johnson, and Hatim Abassi.