In this redesign, I pushed Andrew Marc's branding out of its shell by pairing a recurring element from their logo, the slant, with a layout that is both anachronistic and structured. The result: a new look that amalgamates their Tough Luxe identity with an unique online presence.
The primary goal in tackling the product pages was to create a feeling of exclusivity to carry forward the same luxe identity while keeping it focused on driving users to purchase. I accomplished this in two ways: firstly by creating transparency and focus in displaying product details to create a feeling of boutique luxury and shopability. Secondly, I promoted social elements onto the page to convert target audiences into brand advocates and develop sales on a P2P level.