Warning: Use of undefined constant WPLANG - assumed 'WPLANG' (this will throw an Error in a future version of PHP) in /home/stevenab/public_html/wp-content/plugins/wp-resized-image-quality/wp-resized-image-quality.php on line 88
STEVEN ABRAHAM › The Hartford

Project Name
THe Hartford Site Redesign

Client
Hartford Financial Services

Role
Art Director, Designer

This project is a complete overhaul of the Hartford Insurance website. The goal of the redesign was to strengthen, modernize and future-proof their online presence. Before we embarked on the redesigning, we also had to find a way to restructure and redistribute the content to create a more streamlined information flow.

TEMPLATE FOR

Second Level Pages

One of the aim of the redesign is to create a site that is made for the modern and big browser experience, but at the same time retaining the look, feel and functionality when it's sized down. Employing a mobile first approach, we started designing for the smallest smartphone screen (320 px), and worked our way through the other 4 breakpoints up to the big browser screen (1400px).

THE HARTFORD

Online Design Style Guide

One of the aim of the redesign is to create a site that is made for the modern and big browser experience, but at the same time retaining the look, feel and functionality when it's sized down. Employing a mobile first approach, we started designing for the smallest smartphone screen (320 px), and worked our way through the other 4 breakpoints up to the big browser screen (1400px).